Effect of Determinants of E-Retailing on Customer Satisfaction: Empirical evidences from India
نویسندگان
چکیده
منابع مشابه
An Exploratory Study on Effect of Demographic Factors on Consumer Satisfaction and its Determinants in E-Retailing
The purpose of the study was to explore the impact of demography of online customers on e-satisfaction as well as on the determinants of e-satisfaction operating in e-retailing space in India. A theoretical model was derived in accordance with the literature and was tested empirically. Conveniently sampling technique was used. Primary data was collected through a structured questionnaire throug...
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Multi-Channel Retailing and Customer Satisfaction: Implications for E-CRM
Multi-channel retailers that utilize an e-CRM approach stand to benefit in multiple arenas by providing targeted customer service as well as gaining operational and competitive advantages. To that end, it is inherent that multi-channel retailers better understand how satisfaction—a necessary condition for building customer loyalty—influences consumers’ decisions to shop in one retail channel or...
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ژورنال
عنوان ژورنال: International Journal of Management Studies
سال: 2018
ISSN: 2231-2528,2249-0302
DOI: 10.18843/ijms/v5is3/05